There was a time when the thought of using computers and accessing all the world’s knowledge with a few clicks on the keypad were only things of the future. Back then, people had to rely on their local libraries and whatever reference materials they have to offer to get relevant information for their research.
It can seem like such a long time ago, when in fact, the internet as a global network has only been in circulation for more or less the last three decades. Before then, the only choice people had been to burrow their heads in piles of encyclopedias to discover the most random facts that would now end up as clickbait.
The internet has only continued to improve and become a force to be reckoned with since then. And with most of the world relying on web browsers and the entire digital sphere to conduct their businesses, another innovative solution was brought to the forefront.
This new solution was birthed in the form of search engine optimization (SEO). Using SEO became a game-changer for businesses everywhere because it allowed them to set themselves apart from the rest — a way to distinguish their brand amongst a sea of faces similar to theirs.
Nowadays, having the ability to ride the tides and adapt to the changes is important for business owners. Those who have difficulty understanding the complexities of the process can seek help from a local SEO company with expertise in the field. With all these developments in business and technology, it seems impossible to imagine a world where SEO doesn’t exist.
Everyday users will struggle to navigate the internet
The non-existence of SEO may not bring the world to a standstill, particularly because people won’t be reverting to their old-school ways in the process. If SEO were never invented, people would carry on doing what they are already doing — manual research through literature and printed documentation of history.
People can research through the internet because they still have access to digital references in online libraries. However, without SEO strategies to make the act of searching for relevant information easier, typing into the web browser can seem like a mind-numbing and pointless task.
Instead of referring to prints and books, everyday users can search for what they need through digital transcripts and articles. But to get to that point of having relevant materials for their research, they will still need to sift through hundreds of websites in multiple results pages.
The introduction of SEO has eliminated that rigorous task for everyday users. As an alternative to spending hours looking for the right resources, users can type what they need on the search bar, and the engines will scour the internet to provide the information relevant to them.
Businesses won’t be able to communicate with their customers
Like how everyday users struggle to navigate the internet without SEO, businesses will also have difficulties in reaching their potential customers. Business owners won’t know how to match the language that their audience speaks because that will fall under SEO.
This can make digital marketing an impossible task, if not irrelevant, because one of its main foundations is SEO. Businesses that will carry out marketing campaigns without SEO strategies can be likened to having a big neon sign in the middle of nowhere.
Without SEO, businesses won’t be able to attract the attention of their potential customers. It will be like putting themselves out there in the hopes of someone seeing them, but their chances are close to none. Using SEO strategies allows business owners to highlight their significance and make their websites appear on the primary results page.
This, in turn, can grab the attention of the users and pique their interest enough to lead them to their website, all in the hopes of generating a sale. The lengthy process, which involves using online visibility, garnering organic traffic, and generating leads, is all made possible through SEO.
This begs the question: can the modern world exist without SEO? While it’s possible that all the great minds can develop another solution to the problem of the overcrowded digital sphere, their solution will be very different from the kind that people have grown accustomed to.
Having this vast expanse of knowledge is something that people can often take for granted. This is because they don’t realize how bad it can affect them once it’s gone. In fact, millions of people worldwide will suffer from disruptions in their everyday lives when an essential tool like an optimized search engine is taken away from them.