Many old car shops relied solely on word of mouth to get more sales. However, it can be more difficult to stand out from the competition in today’s era of technology. Luckily, there are tons of ways you can increase your sales in your auto repair shop. Here are a few effective methods you can try.
Skip Regular Media
While you may be tempted to shell out cash for an ad on a magazine or TV, the returns may not be worth it. Regular media advertisements can be costly with poor results. Online marketing, on the other hand, is a cost-effective way to promote your shop. Even traditional media outlets, such as newspapers, are using the internet to promote themselves. Plus, many forms of online marketing offer you detailed analytics to see exactly how much you are getting from what you spent.
Offer More Services
Of course, one of the best ways to gain more sales is by offering more services. Having more services available can increase customer satisfaction, which can help you gain a loyal clientele. You can check out what car modifications and repairs are common and trending in your area and start telling your customers you can do these for them. Do not forget to get the right equipment for the job. For instance, you need to find a good tire balancing machine if you want to add wheel balancing to your list of services.
Ask for Referrals
If you notice that a customer is happy with the job you performed, feel free to ask them to refer you. If you want to make it more effective and get them more enticed to do it, you can start a referral program. If a new customer asks for services because they were referred to you by an existing customer, you can give both of them a small reward. People are more likely to try out a new product or service based on their family or friend’s recommendation, so it would be best to utilize the powers of referrals.
Get Customers to Make Reviews Online
Reviews hold a lot of power, especially if you want to attract new customers. A lot of people look for reviews online before they try out a new business. It only takes 30 seconds to ask a customer if they will be willing to make a review of your services online. To make it easier for them, be sure that you have a website for your business with a page where they can create honest reviews. You could also offer them a reward to entice them into creating a review on your website.
Increase the Price
Increasing the price can be a scary decision for many businesses because they do not want to make their existing customers upset. You don’t have to make a dramatic price increase. A two-percent increase in prices is a small risk you can probably take to get a higher profit. Do not round up your new prices to a huge number. This way, your customers won’t mind the small increase. For instance, if your service costs $25.00, you can bump it up to $25.50
It does not take a lot of effort to boost your sales. You can try out any of the ideas above to start increasing your auto shop’s sales.