The ever-increasing number of kids using the internet gives businesses ample opportunities to launch advertising campaigns toward them. Mix that with the growing number of broadcasters aimed at a younger audience, the media space for toy ads has exponentially grown.
With that in mind, the following are some of the best marketing strategies for toy businesses.
Give Your Customers What They Want
Providing the things or addressing issues that customers are looking for is one of the best ways to increase profit. For instance, for kids looking to relive their favorite outdoor scenes from popular animated films, creating jigsaw puzzles around garden themes is a great choice. However, keep in mind that this marketing strategy’s secret isn’t making toys based on what kids may like. They created products that they knew would ‘pop’ off with children.
The secret behind this marketing strategy is that the company didn’t create a toy based on what they thought children might like. They made something they think kids would like the best. What better place to start than choosing animated films from famous studios like Disney? The Starwars Stormtrooper is a popular example, driving more sales than typical action dolls and action figures. It allows business owners to boost sales by seeing what customers may want beforehand.
You can do this by looking for the most popular products in the marketplace and see what alternatives work better than the actual products you’re currently offering.
Build a Relationship Between the Customer and Product
One of the most popular toys today is interactive toys like robotic babies and cats, giving the children the responsibility to take care of them. This approach is one of the best ways toy businesses can boost sales, and it’s all about building a relationship between consumers and different products.
For instance, when kids play with an interactive cat, they’ll play with them back. Because of its ‘realism,’ children playing with robotic or interactive toys give them a two-directional experience, allowing them to connect with it better. In other words, to rack in sales, you’ll need to create a customer experience where customers feel connected with your business. Besides that, business owners can also personalize toys, ads and interact more with their customers.
Use an Old Popular Product in a New Way
Using old and famous toys in new ways is a great way to boost toy business sales. The secret behind this is that it lets consumers use something they’re familiar with, like crayons, to draw and play—creating an enjoyable playing experience everyone will enjoy. For instance, the Nart N-Strike Drone Blaster combines what worked best in toys, shooting fake bullets, and remotely controlling a vehicle, alongside emerging trends like live feed on the controller and the drone recording.
This marketing strategy teaches business owners to create offerings that give customers things they like, fitted together synergistically. So, think outside the box and find innovative ways of usage for your existing products to drive more sales and engagement.
Tailor a Product to Non-traditional Customers
One of the best ways to get the attention of modern consumers is tailoring the product to them. For instance, Disney’s ‘NetPal Computer,’ a laptop computer for kids, is popping off thanks to its innovative design, function, and purpose. The product lets children have the fun of browsing the internet while parents get to control who their kids talk to, what they search for, and the times limit. Its design is pure ‘Disney,’ filled with vibrant colors and famous cartoon characters.
It’s one of the best marketing strategies for ‘modern’ kids, as most of them use laptops and similar gadgets today. It gives them access to these technologies that are comprehensible at their level—making it more fun and convenient. This marketing strategy can help business owners find people using their products and services that aren’t part of your traditional target market, meaning they’re likely getting neglected by your campaigns and competitors.
Animated Commercials
Several tried and proven marketing techniques continue to attract kids to certain toys—and the best way to do this is by communicating the best way kids like through cartoon or animated commercials. Productions involving music, sound effects, and actions continue to draw kids’ attention, bringing animation one of the best advertising ‘vehicles’ and techniques online and on TV. It’s best to hire a professional animator for this marketing strategy for the best results.
Although toys and games are made to help children have fun, the toy industry is anything but fun. If you have a toy business and are looking to market a game or toy, it can seem daunting in such a competitive market but is doable—and the marketing strategies mentioned can help you stand out among the rest.