Some business owners automatically reject the idea of using exhibitions to promote their business, and the truth is you really can’t blame them. A booth or stand at even a local exhibition demands so much effort—from standing all day long to persuading people to come and visit your stand, the responsibilities don’t stop. On top of that, it can also cost a lot of money, with seemingly little return.
These are just some of the negative thoughts some people have about exhibits. Preparing for a tradeshow takes a lot of effort, but they offer significant returns if you do things the right way. You can greatly benefit from them with the right preparation and strategy.
Make the most of your tradeshow opportunity with these few rules about exhibiting:
Make Your Stand Attractive
Make sure that your exhibit stands out from the rest. ZodiacDisplays.com suggests using banners and pop-up displays to capture people’s attention. Think of other gimmicks that will lure guests to get to know your company or brand. You can also give free samples or conduct games and surveys.
Train Your Staff
Train your exhibit staff about the most important rules in tradeshows. Makes sure they don’t at the booth when manning the station and don’t seem extremely eager when talking to people. Let them ask open-ended questions and talk to people in an engaging manner to get the right information.
Use Technology
Don’t just rely solely on traditional methods of marketing. Recent developments in mobile communication offer plenty of benefits when getting customers in trade shows and exhibits. They provide a dynamic way to advertise your products and services. Make sure, however, to use these technologies wisely.
Don’t Waste Time
Not all people at a trade show are potential customers, though. Your exhibit team should know what questions to ask to minimize the amount of time they spend with people who aren’t actually interested in business with your company. The extended amount of time spent talking to such people will only go to waste if they are not likely to even consider making a purchase.
When it comes to tradeshows and exhibits, it is not just important to create a stunning stand. You also have to be involved with what you want to present. You have to inform existing customers about the exhibition. It is also important to plan ahead and have a follow up strategy in communicating with customers.