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Business Growth and Sustainability: What Key Factors to Consider

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The primary goal of running a business is to earn profits. But over time, it has the vision to grow and expand. Most importantly, you want to ensure you’ll manage to sustain your business for the long run.

Let’s take, for instance, the COVID-19 pandemic, where a lot of small and medium-sized enterprises (SMEs) and even big companies closed for good. It’s good if your business has managed to survive and even thrive amidst the crisis. It means that you must be doing something right with your business. If not, your business must be fortunate enough to rise above the pandemic situations.

There are a few crucial factors to keep in mind in ensuring your business growth and sustainability. That said, here are essential variables you must consider:

1. Business Goals

It’s imperative for any given business to set realistic goals. Why? These primary objectives must determine all your decisions and actions. For the most part, these goals will be instrumental to your overall business success as long as you set the right ones.

Entrepreneurs and business owners must have been familiar with SMART goals. SMART stands for specific, measurable, achievable, relevant, and time-bound. To set your long-term business objectives, be sure to consider the SMART goals.

2. Business Value

There’s no sense in starting and running a business if it doesn’t provide value to its consumers. In fact, the value must be the heart of your business as the sole reason for existing.

A business value is about providing for the needs of all stakeholders involved. It starts from your employees down to your target consumers. First, ask yourself what you have to offer. Also, see how you can improve the overall well-being of your employees. Ultimately, be sure to cater to your consumer needs.

3. Customer Satisfaction

Business growth and expansion all boil down to customer satisfaction. If you can suffice your target market’s needs and wants, they will patronize your business. If your products or services resonate with them, they will continue to support your business.

As such, your business must be customer-eccentric. As today’s consumers are highly critical and selective, it’s hard to please them. It’s all the more difficult to keep them satisfied. For this reason, be sure to perform research and due diligence. That way, you can create products or services that can truly cater to their needs and wants.

4. Industry Relevance


It’s crucial to check the industry your business belongs to. Keep in mind that some industries get saturated with many competing enterprises, while others have no market. So either you risk taking the plunge as the first business in your industry, or you’ll venture into familiar territory.

Let’s take, for instance, the COVID-19 pandemic. It’s surprising how the crisis has opened new business opportunities for entrepreneurs. The US Chambers of Commerce identified industries thriving amid the crisis. These include the delivery service, grocery stores, cleaning service, landscaping service, and telehealth service. As such, you might want to consider one of these sectors.

5. Business Competitors

Having competition is a sign that your industry is thriving, where customers need products or services you can offer. However, it’s crucial not to ignore the competitors in your market. If you let your guard down, it’s easy for you to lose. But if you’re aggressive, you can get ahead of your competitors.

Of course, playing dirty tricks is a big no-no. The best course of action is to study your market, identify your competitors, and understand your consumer needs. From there, implement best practices and employ strategies that will make your business stand out.

6. Environmental Certification

In recent years, there has been a strong focus on business sustainability. The idea is to be able to sustain your business for the long term without compromising the environment. For this reason, it’s best to earn certification for environmental management systems.

That said, start implementing business sustainability strategies as early as now. These strategies include using sustainable materials, recycling waste products, repurposing used materials, supporting local suppliers, and utilizing renewable energy sources. With these in place, you’ll grow and expand your business while helping save the environment.

At this point, you now know what factors to consider in growing and sustaining your business for the long term. Take into account the essential variables mentioned above, from your business goals to your industry relevance to environmental certification.

With all these in mind, you’ll manage to align your business with the changing times, keep up with the changing consumer behaviors, and even adopt new business strategies and technologies. Ultimately, you’ll see your business forever growing, expanding, and succeeding.

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