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Why Desktop-friendly Marketing Is Still Worth It in This Decade

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Technology has evolved rapidly in the past decade. We’ve gone from big, bulky desktop computers to sleek laptops and even smaller tablets and smartphones. This has led many businesses to focus their marketing efforts on mobile devices, thinking that’s where their customers are spending the majority of their time.

This has also started a marketing movement that focuses on making mobile-friendly advertising campaigns. Just look at how successful vertical video ads have become like the ones people see on TikTok and Instagram Reels. They’ve revolutionized the way businesses advertise on mobile devices.

However, just because mobile devices are becoming more prevalent doesn’t mean that desktop computers are going away anytime soon. There are still many people who use desktop computers regularly, which means your marketing efforts shouldn’t be focused exclusively on mobile devices. Here are five reasons why desktop-friendly marketing is still worth it in this decade:

1. Many people still rely on desktop computers.

Even though it may seem like everyone has switched to mobile phones, many still rely on desktop computers. In fact, according to a recent study, nearly 60% of American adults use a desktop computer at least occasionally. This means that desktop-friendly marketing is still very important in this decade.

There are several reasons why people continue to use desktop computers. For one thing, they are generally more powerful than laptops or tablets. This is important for activities like video editing or gaming. In addition, desktops tend to have larger screens, making them better for tasks like working on spreadsheets or reading long articles.

Finally, desktops are usually more affordable than laptops, making them a good option for people on a budget. Given all of these factors, it’s clear that businesses must continue to cater to the needs of desktop users. Failure to do so could result in missing out on a large portion of the market.

2. Desktop browsers are still widely used.

In addition to the fact that many still use desktop computers, it’s also worth noting that desktop browsers are still widely used. In fact, according to recent statistics, 47% of internet traffic worldwide comes from desktop browsers. This means that businesses need to make sure their websites are optimized for desktop users.

A business woman using a desktop computer

This is why companies that provide competitive search engine optimization services still think that it’s important to ensure that businesses focus on both mobile and desktop SEO This way, businesses can ensure their website is visible to as many people as possible, regardless of the device they use.

Aside from that, another thing to keep in mind is that Google still gives preferential treatment to optimized websites for both mobile and desktop. So, if you want your website to rank higher in search results, it’s important to make sure it’s accessible to mobile and desktop users.

3. These machines are often connected to high-speed Internet.

Though many people might think desktop-based marketing is a thing of the past, it’s still quite useful today. That’s because many people still use desktop computers regularly, and those machines are often connected to high-speed Internet. You can reach many potential customers with your marketing campaigns if you target them on their desktop computers.

Unlike mobile phones that are often connected to the Internet wirelessly, desktop computers use a more stable wired connection. This can provide better connectivity, giving users more chances to focus on your marketing campaigns.

4. They offer fewer interruptions for the users.

Another reason desktop-friendly marketing is still relevant today is that these machines offer fewer user interruptions. That’s because people who use desktop computers are generally more focused on their actions than on mobile devices.

Desktop computer users are also less prone to mindless scrolling and are more likely to click on links that interest them. If you’re making advertisements for devices that don’t usually receive intrusive notifications, phone calls, and text messages, you’re more likely to make a sale if you capture the users’ attention.

5. Desktop computers tend to have larger screens.

In a world where we are increasingly reliant on mobile devices, it may seem like desktop computers are a thing of the past. However, there are still many good reasons to invest in desktop-friendly marketing. For one thing, desktop computers tend to have larger screens, making them ideal for viewing websites and other digital content.

For example, advertising real estate properties is much easier on a desktop than on a mobile phone. People can get a better sense of the property when they see it on a larger screen. The same is true for other products and services better suited to be viewed on a larger screen, such as clothing or furniture.

Though mobile technology is rising, desktop-friendly marketing is still worth pursuing in this decade. This is due to the continued reliance on desktop computers and their unique features you just won’t get from mobile phones. For these reasons, companies should continue investing in ads meant for desktop users.

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