For most businesses, conversion is the obvious evidence of growth. Whether you’re an SAAS company or an e-commerce site, it's all about conversions. When casual searchers become customers, it’s a positive play on the performance of your business.
Reaching conversion goals is THE dream. But there’s no such thing as a shortcut towards better conversions. Still, hard work and perseverance pays off. Here are some optimisation ideas to easily convince consumers to buy:
Numbers by the Headline
A number of optimisation experts in Perth believe that adding numbers to headlines is one of the most effective tricks in the book. Adding numbers piques the interest of readers and also encourages them to convert. For example, let them know about your trial period by emphasising it in the headline. This intrigues customers to try your product.
Statistics and FAQs Help
Trust is essential, especially if you want to gain more customers. Optimising the conversion rate requires providing audiences with the information they need. For example, Kiva, a non-profit organisation, added an information box the provided relevant data, such as FAQs, social proof, and statistics. As a result, they experienced a 11.5% increase in donations.
The Live Chat Feature Works
Some visitors still need help when visiting your site. Offering them immediate assistance gives you instant brownie points.
A live chat feature gives customers instant and reliable information. It also convinces visitors to stay, think about things, and convert — guaranteeing better conversion rates. A study from VWO reports that live chat widgets increase sign-ups by 31%.
Any site has the capability to become a top conversion machine. It takes time to create the perfect business strategy, regardless of your business’ size. Keep running tests on techniques to improve your conversions continuously.