A website is not just there to save the domain name of your brand. It is also there to serve as a place where people can look for information about your brand; it is your face online. Just like the actual face, you do not see beneath the surface.
What you see is what graphic and web design experts like vaccodesign.com in Croydon have put together to help you market your business. These elements should be present:
A Concise Homepage
This is where people are introduced to your website–where you talk about what you are willing and able to offer. Here, you can use product keywords sparingly, as you can target those in individual pages. This is your first chance to reel customers in, so keep it classy and concise.
Call to Action
A website's main aim is to inform, but certain pages have different purposes. For instance, a Contact Us page should encourage site visitors to fill up the enquiry form and click on the submit button. For e-commerce sites, the Buy button is the usual call to action. Calls to action typically use short action words such as 'buy', 'send' or 'go'. Attention is often given to these calls to action because they complete a transaction or lead the visitor somewhere else.
A Source of Information
One part of your website could be a blog where you discuss the specifics of your product and address client concerns. Especially if you are in a technical industry, blogs help bridge the knowledge gap between laymen and your scientific team. Even for common products, your blog can discuss problems encountered by your customers and where your product comes in to solve them. It is important to address pain points to highlight how you will be of great help in their life.
Your website is a handy marketing tool. It is also a source of information, so keep it updated and maintained.