Every business needs an effective marketing plan to promote and grow its business. Many of today’s businesses find the use of multimedia marketing best accomplishes their marketing. Multimedia marketing uses a combination of approaches, such as video, text, email, images, and audio communications. Here are some businesses that can benefit from multimedia approaches:
1. Law Offices
Law offices have a well-known product to offer, and potential clients tend to seek out services once those services are required. According to Medium, traditional advertising methods like direct mail and print ads are very effective. There is something compelling about written marketing content that still easily catches the eye of those who need the assistance of lawyers.
Modern companies need modern marketing solutions, so the written approach is only the beginning for many lawyers. From personal injury attorneys to estate lawyers (also known as will lawyers), multimedia marketing can serve many functions for legal professionals. Digital marketing can be used to transform the firm’s website into a virtual reception desk; potential clients can get their questions answered about the types of cases taken by the firm. An interactive portal could also allow clients to make an appointment with or leave a message for one of the lawyers.
Social media is increasingly used in many industries, and legal companies are no exception. A law firm’s Facebook page can provide its clients with news about the firm and keep them updated with any current promotions. One popular feature to offer is a column that answers legal questions on the firm’s Facebook page.
2. Resorts Staff
When people choose to vacation at a resort, they expect a multi-faceted experience. Because different guests go to resorts for various reasons, it makes sense that multimedia marketing is an excellent approach to market their services. Whether it’s a ski resort, a golf resort, or a health resort, each group of clientele may appreciate or utilize a different type of media approach.
According to Provenpartners, digital marketing is a significant focus for resort marketing. People who want to visit a resort will often seek information about it online. They will want to see pictures of the accommodations offered, amenities, and specific details that would convince them that the resort will be ideal for their purposes. The resort’s website often allows guests to make a reservation for their room and to book resort experiences ahead of time.
A resort can capitalize on using your Facebook page as an excellent marketing tool. Pictures of popular activities and the landscape can whet the appetite of potential guests. Guests can be encouraged to post images as part of promotional contests. Subscriptions to their pages could prompt regular guests to pre-book their next visit.
3. Pediatricians‘ Offices
There are many children’s doctors for families to choose from, so marketing is valuable to help each office of pediatricians stand out. According to Patient Gain, multimedia marketing for pediatricians begins with reaching the moms of future patients. Since many moms search for doctors online, SEO (search engine optimization) methods can help a practice to rise to the top of the Google search results. This type of marketing selects keywords that a mom would likely search for (such as friendly, knowledgeable, and patient.)
Once a potential client reaches the clinic’s website, they should have the opportunity to engage with that website interactively. An interactive chatbot can answer a mom’s questions, learn about common childhood health topics, and ask for prescription refills. Online scheduling can allow you to make appointments or offer advice about emerging health concerns to tide clients over until the appointment occurs.
An interactive text can allow a mom to confirm (or reschedule) their doctor’s visit. If there is anything the parent needs to ask, the text could direct them to the website. With HIPAA guidelines to govern their patient information standards, these offices will want to assure potential patients that their interaction (and personal information) will remain confidential and not be sold to another organization.
4. Cremation Companies
Although it isn’t pleasant to think about, we will all pass away someday. By prepaying the expenses of burial or cremation, you can save your family the costs of caring for your body after you die. If that’s not possible, you can make your wishes for cremation known as part of your estate planning. Many people see cremation as an eco-friendly option and favor using it as part of their individual efforts to help the planet.
A cremation company needs marketing, and multimedia marketing can be helpful for them. Catching a potential client’s attention can be done in a TV commercial that depicts a cordial but respectful interaction between a client and a staff member. Showing some options for remembrance urns can allow the seed of information to be planted in a future client’s mind for future usage.
Printed flyers about cremation services can be effective for healthcare companies. Hospitals and hospice services would ideally have a supply of brochures from the cremation company. As with their television ads, cremation businesses can use images to evoke a picture of a comforting transaction during a difficult time.
5. Roofing Companies
To generate business during the new home construction process, one of the most effective tools for roofers is to network and exchange referrals with a general contractor. Roofing contractors can also encourage a proactive approach to roof maintenance for potential clients by offering an annual roofing inspection service, which could alert homeowners to needed repairs. By providing the annual inspection as part of the initial roofing cost, you are almost certainly locking in a future job for your team.
If you don’t include a roof inspection with your initial job, you can use email marketing as a follow-up tool for past clients, or for clients who engage with your website. Emails can include a link to your website or an additional coupon incentive. Once a client arrives at your website, you have an opportunity to engage them for a brief period of their time, so you must strategically plan what those prospective clients will see.
Inspire prospective clients with pictures of your work. Use the referral process in reverse by tying an eco-friendly service like solar panels to a discounted service like switching to energy-efficient windows. Leave the next direction of your site up to the queries posted most frequently on your interactive client portal.
6. Bail Bond Agents
Prospective clients don’t typically begin looking for bail bonds until they need them. This means that SEO marketing will be one of the most effective tools in multimedia marketing. A bail bond company will want to land near the top of a Google search for bail bonds because the top results will likely be the ones used.
Bail bondsman services can also effectively use email marketing to initiate referrals from criminal attorneys. Those lawyers could have multiple clients who may need bail bond services. If you like, you can pay a commission to the lawyer for each client they refer. You could devise a system that uses the opposite of this process by referring bail bond clients to places where they can generate cash for their bond fees, such as pawn shops or loan agencies.
According to Propellant, your social media presence can also be an effective tool. Optimizing your Facebook page could mean providing supportive content for clients who have survived their court battles (or their jail time) and are starting over. Employment advice, job training, addiction recovery services, and other self-help topics will be excellent choices for your Facebook page. While you hope your clients will succeed at a life free of future criminal charges, your periodic emails may prompt them to recommend your services to acquaintances needing bail bonds.
7. Medical Suppliers
Many companies can benefit from companies that make medical supplies. These companies will find many marketplaces to sell their products, from hospitals to doctor’s offices, rehabilitation centers, or a medical supply store. However, because of the large number of people in the prospective client base, there are also many competitors to contend with. You can find many ways to reach the most prospective clients through multimedia marketing.
Many doctors’ offices or clinics can find your products when you use Pay-Per-Click advertising. These methods are like SEO. because they entail choosing words or phrases that are most likely to lead potential clients to your merchandise and having your website pop up as one of the top places to buy those items. With Pay-Per-Click, you would bid against other medical supply companies for the ability to use those phrases as part of your website content, and then pay the web host that amount bid each time that phrase is clicked.
According to WebFx, email marketing is the most effective type of marketing for medical supply companies. The same website estimates a possible ROI of over $44 per each dollar spent. According to AdfireHealth, you should target those who use your medical supplies (like nurses or MRI techs) rather than the decision-makers. Even if they don’t sign the orders, their input might be precious to those who make purchase decisions.
8. Dentists’ Offices
Most people know they should see their dentists once a year, but a dentist’s office needs marketing tools to be the dental office chosen by prospective clients. Dental specialty practitioners, such as cosmetic dentists, may require additional assistance to generate sufficient new clientele. A cosmetic dentist would need to market themselves as providing procedures that are aesthetically pleasing and offer functional improvement.
Multimedia marketing can provide dentists with many ways to promote their services to those who are seeking them. A Facebook page can be a good option for dentists. They can take advantage of their pages by posting reviews from current clients who report that the dentist performed procedures with minimal pain. Many people of all ages fear the pain of dental procedures, so this may be the best way to allay those fears.
As for cosmetic dentistry, a cosmetic dental practice can emphasize the medical advantages of their cosmetic procedures. A monthly educational topic on the Facebook page could help the public’s image of cosmetic dentistry go from frivolous to helpful. Posting “before” and “after” photos can also benefit clients who want to envision the results of cosmetic changes.
9. Coworking Spaces
One of the many trending strategies for finding office spaces is called coworking. Many small businesses, or businesses with a sole proprietor, will seek a berth in one of the many coworking spaces now becoming available. According to Get Croissant, almost 70% of workers who have moved their business office functions to coworking spaces have felt more productive and engaged than when working from home. Companies renting space in these facilities will need marketing services to find new tenants. <p>
Coworking spaces attract small businesses from a diverse selection of industries. Therefore, companies that own these spaces can use a printed newsletter or newspaper article highlighting the mission of some companies in that space. Small business associations, printing services, and community networking associations can be good places to learn about new, smaller businesses that can use extra space to set up offices.
10. Motorcycle Shops
Motorcycle shops often have a waiting clientele, and a local motorcycle dealer can usually get business by word of mouth, due to the close-knit nature of the motorcyclist community. Print ads in motorcycle magazines can produce similar results. However, any business that wants to grow is always looking for more clients. Therefore, using multimedia marketing is an approach that can find a new wave of potential customers.
The motorcycle community has its share of online influencers, and their opinions and favored brands are followed with interest. If you court the interest of these influencers, you can find an effective way to engage the curiosity of new potential customers. By capitalizing on that interest with YouTube videos of your featured ‘Ride of the Month’ or motorcycle service coupons, you may find yourself with an influx of new users for your site or visitors to your shop.
Prospective clients worldwide will find the services they need in industries of all types. Multimedia marketing gives you several choices of marketing approaches. Here’s hoping your marketing choices bring your company the success it deserves.