Branding is essential for companies because it helps customers differentiate between products. When customers can quickly identify a brand, they are more likely to be loyal to it. Branding can also increase a company’s profits by creating a stronger connection with customers. Some of the biggest brands in the world include Coca-Cola, Nike, and McDonald’s.
On the other hand, re-branding is when a company changes its name, logo, or both when a brand is already in place. It can be done for many reasons, such as to reflect a change in the company’s mission or values. It can also be done to distance the company from any negative connotations associated with its old branding. Re-branding can be risky because it can confuse customers and cause them to lose loyalty to the brand. However, when done right, it can work reasonably well. Some recent rebrandings come from Chipotle, Wendy’s, and Calm.
If you’re planning to re-brand your small company, there are some things you need to consider. Let’s first start with your logo.
The company logo will be the most recognizable thing about your brand, so make sure not to go overboard with it.
Your logo is one of the first things customers will notice about your brand, so you want to make sure it’s memorable and recognizable. If you’re planning to change your logo completely, ensure the new one is still recognizably related to your old logo.
For example, when FedEx re-branded, it kept its well-known name but updated its logo to a more modern font.
You also want to make sure your logo is versatile. It should look good in color and black and white, and it should be able to be used in various applications, such as on your website, business cards, and social media channels. Another thing to consider is your company name.
How your company is going to be called is going to make a difference in your re-branding. Some companies choose to stay the same, while others change. Consider making this big decision, or you might alienate some of your consumers.
Your company name is another crucial aspect of your brand. If you’re considering changing your company name, make sure the new name is easy to pronounce and spell. You also want to make sure the name is relevant to your business and doesn’t have any negative connotations.
You also want to make sure the name is available. Check if the domain name is available, and search social media to see if anyone else is using the name. Once you’ve settled on a new name, you’ll need to update your website and marketing materials.
One of the most significant changes in company name’s today is Meta. Mark Zuckerberg’s decision to change the company’s name to Meta is interesting.
This name change also came with a change in the logo. The new logo is simply the word “Meta” in a sans-serif font. The company most likely did this to make the brand more modern and simple you’re planning to change your company name, make sure you think about it. A new name is a big commitment, and it’s not something you want to change down the road.
Updating your marketing materials is one of the essential steps in re-branding. This includes everything from your website to your business cards and social media channels.
Your website is often the first thing customers will see, so you want to ensure it’s up-to-date with your new branding. Update your website’s design, color scheme, and logo. If you’re changing your company name, make sure you update all references to it on your website. You also want to ensure your website’s content is relevant to your new brand.
If you’re using social media to market your business, make sure you update your profile pictures and cover photos with your new branding. You also want to update your language to reflect your unique brand.
Finally, update your printed materials, such as business cards and flyers. You don’t want potential customers to be confused when they see your old branding. You will need the best equipment if you’re going to make some of the best-printed materials, especially business cards. You should consider using robust custom-cutting dies for a professional look. These cutting dies can give your printed materials a distinct look and make your brand stand out. Moreover, it makes the entire cutting process easier in the long run.
Re-branding can be a big undertaking, but it’s worth it if you want to refresh your business. Use the tips above to make sure you do it right. However, think about your re-branding multiple times, as it might be a mistake to re-brand too early in your business life.