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Wine Labelling Problems and Possible Solutions

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Wine Labels in New ZealandAccording to a survey, wine labels attract more than 50 per cent of first-time buyers. This has mounted competition among wine designers. But, why do some labels end up in rubbish?

Here are some characteristics of failed labels that might be in your game plan:

Lack of Originality

Most wine labels are vintage, traditional, images of people, a special language, and origin, and so on. This is indeed the hardest part in creating the best label. The thing is, you can still choose any of these growing label ideas as long as the committee that plans the design will work as one. The judges of the Wine Label Design Awards that rewards the best bottled-wine packaging in South Africa have observed that too many stakeholders involved in this task can make a label lack of craft. It is true that two brains work better than one, as long as both sides have one harmonised goal.

Scandal and Disgrace

A famous South Australian Winery has been tagged for sexism over a new label. Other labels, which were banned, have purported sexual connotations. According to winemakers, these kinds of labels are just humorous marketing. In this world of social media, people’s expression, comments, and posts about a certain advertisement are uncontrollable. When it comes to wine labels in NZhow to turn your product outstanding is solely up to you. Just remember, the appalling ones usually create noise in social media.

Weak Tool of Communication

The effectiveness of the message as a piece of communication can prolong shelf-life. If the message stands out to consumers, they post or tweet about it on social media. Nonetheless, the message should still follow the provisions under New Zealand’s labelling laws. It shouldn’t mislead the consumers, and it must only provide real information.

Wine labels have made Australia and New Zealand grow more and even doubled vineyards in the past 30 years. For the winemakers, stacking much information in one label is the greatest challenge, but the three factors mentioned above can be their worst nightmare if not well-planned.

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